Nov 18, 2008
Frase do dia - Quem disse que isto é mídia?
Categorias: media
Tags: p&g, social media
Escrito por: Secco
‘Who said this is media?’
He went on to apply a similar standard to the broader world of consumer-generated media. “I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”
Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co.
via AdAge
via AdAge
November 18th, 2008 at 4:33 pm
Repostando o twitter:
“social media” não é mídia, mas plataformas de conversação podem ter publicidade paga. Com eficiência e relevância questionável, claro.
E ainda acho que essa discussão vai acabar na questão sobre rótulos e termos adotados pela publicidadade