Parem as rotativas!
Categorias: design
Tags: conversation, sitemap
Escrito por: Secco
Encontrei a partir de um link jogado no Twitter um estudo sen-sa-cio-nal da Razorfish.
O blablabla tava indo tudo bem, muito números bacanas, a mesma impressão de sempre…até que surge Jakob.
Jakob says:
People don’t read your Web sites; use
a different editorial style and make your
pages “scannable.”
E a sequência é esta aqui
Até chegar nas palavras mágicas
What’s New?
Before you start designing, put away your site map
and screen list; those artifacts are evidence of the old
experience. Create a new one, the right one.
Design the new customer experience as a map of interactions.
The new experience might be a conversation; it might be a
series of decisions made by the user; it might be an interactive
storytelling session. Understand what the customer needs, and
just design that.
“What about all my current content?” First, design the new
experience’s stories and answers. Then, decide what
content can be used going forward.
E aí. Como você pensa aquele seu novo projeto desta tarde?
October 30th, 2008 at 2:07 pm
É lindo isso. Rolou até uma lágrima de emoção.
October 30th, 2008 at 2:31 pm
Só complementando.
O artigo é uma crítica (vejam o lado bom da coisa) a Jakob Nielsen.
There’s no doubt about it, Jakob Nielsen has reached Tron
status in the good he’s done for the user. That said, use him
wisely. Let’s not limit our vision to effective Web editorial
styles, properly ordered Cancel and Save buttons, and leftaligned
lists of mixed capitalization blue links. Let’s design
customer experiences that start and end with, well, the
customers’ goals and needs—and let’s start with a blank
slate. Use storytelling and interaction building blocks—not
the building blocks of desktop publishing.
October 30th, 2008 at 4:21 pm
use him wisely é a keyword