Recebo a news da AdAge e do IAB gringo.
Em especial três matérias chamaram a minha atenção, isso tudo num intervalo de poucas horas, ou seja, percebam a relevância da coisa.

Notícia 1
Agências preocupadas se outros clientes seguirem o exemplo da Nike (a Nike tá entregando seu dim dim para uma hotshop)

Notícia 2
McDonald´s está amando a nova mídia (um trocadalho com o slogan I´m loving it)

Notícia 3
O caos 2.0, por Bob Garfield, sobre a era pós advertising

A dica é ler este parágrafo que segue e depois correr para ler as matérias na íntegra.

“Mass media, of course, do not exist in a vacuum. They have a perfect symbiotic relationship with mass marketing. Advertising underwrites the content. The content delivers audience. Audiences receive the marketing messages and patronize the advertisers, and so on in what for centuries was an efficient cycle of economic life. The first element of Chaos presumes the fragmentation of mass media creates a different sort of cycle: an inexorable death spiral, in which audience fragmentation and ad-avoidance hardware lead to an exodus of advertisers, leading in turn to an exodus of capital, leading to a decline in the quality of content, leading to further audience defection, leading to further advertiser defection and so on to oblivion. The refugees — audience and marketers alike — flee to the internet. There they encounter the second, and more ominous, Chaos component: the internet’s awkward infancy.”